the exterior of Beacon Hill at Eastgate senior living community

Beacon Hill at Eastgate Grand Rapids, Michigan

Project Costs
$110,000,000 (three phases)
196 independent living, 29-bed skilled nursing replacement, assisted living and memory care renovations/repurposing
Greenbrier Services
Planning, Sales & Marketing, Development

Beacon Hill at Eastgate is the result of a multi-phased, multi-decade repositioning effort to transform a 50-year-old  health care provider into one of the Midwest’s finest Life Plan communities. Initial-phase construction began in 2009, and consisted of 114 independent living apartments, a new commons building, and renovations to the existing assisted living and healthcare facilities. Beacon Hill quickly established itself as the leader in its market through the provision of fine dining and hospitality.

Phase 2 quickly followed with the addition of 56 more independent living apartments, along with an auditorium, garden café and other enriching amenities. Additionally, their dated nursing home was replaced with a boutique, 29-bed health care center.

Greenbrier continued to collaborate with Beacon Hill on the development of a third phase of their repositioning, which included the purchase and demolition of an adjacent office building, making way for 26 high-end independent living apartments called the Vistas at Beacon Hill. Phase 4 planning is currently underway, with the key objective of replacing the original assisted living buildings.

Through all the complex financing, land acquisitions, sales and marketing efforts, construction and planning, Greenbrier Development continues to serve as Beacon Hill’s strategic partner.

Today, Beacon Hill thrives on the concept of community, hospitality, and culinary excellence. Located in the established and desirable Eastgate neighborhood in Grand Rapids, Michigan, Beacon Hill is a community built on support, sustainability, enrichment, and strong, lasting relationships. Its elegant and purposeful design sets the tone for residents. It delivers on the community’s vision statement: “Daily discovering the fresh potential of each life in our residential senior community and sharing these discoveries to enrich our neighborhood, our nation and our world.” Beacon Hill is a nonprofit community that’s home to more than 350 people who seek to fulfill that vision every single day.

Learn more about the distinct philosophies and beautiful environments at Beacon Hill.