Sales & Marketing

Getting Results

To put it plainly, marketing and sales is about getting results, the most visible results being presales.

Presales are an extremely important element in the successful development process of any senior living community. Knowing this, it is critical that marketing efforts be planned out clearly and started early. Greenbrier will work with you throughout the marketing process, even helping to hire, train and monitor the marketing team.

A multimillion-dollar effort will rest on the shoulders of the marketing and sales team to "truly develop" the community. We strongly recommend that your marketing team stay focused on generating leads by integrating internet marketing methods with direct mail, advertising, and public relations. Your sales team should be laser focused on building the relationships with seniors and their families as the make the decision to call your community home.

  • Create sales & marketing plans and budgets
  • Review and improve existing sales & marketing plans and budgets
  • Work with advertising agency to create a marketing plan, sales materials, and media campaign
  • Hire, train and monitor project marketing staff
  • Implement and manage existing or new sales & marketing program to achieve required pre-sales and stabilized occupancy
Contact Barry Johnson, SVP, Greenbrier Marketing – 214 -298-6348

Strategic Planning

Strategic Planning for Senior Living Communities - Greenbrier Development Greenbrier works with your team to identify the goals and strategies that are consistent with your mission and vision.
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Sample image Greenbrier’s team of trusted advisors work with you to plan and develop a market-driven community that achieves your financial goals and vision, from initial planning through fill-up of the community.
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Sample image Renovating a dated community? Greenbrier provides support and advice for difficult strategic decisions. Repositioning provides you with an excellent opportunity to rediscover the value in your senior living community.
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Endorsement from Larry Dahl - Greenbrier Development

Featured Communities

St. Johnland - Greenbrier Development

St. Johnland

A state-of-the-art CCRC Located in Kings Park, NY.
Sinai Residences - Greenbrier Development

Sinai Residences

A retirement community campus located in Boca Raton, FL.
Plantation Village - Greenbrier Development

Plantation Village

Located in a quiet, wooded setting near Wilmington, NC.
Searstone - Greenbrier Development


A vibrant new senior community Located in Cary, NC.
Mercy Retirement & Care Center

Mercy Retirement and Care Center

A retirement and care center Located in Oakland, CA.
TownCreek - Huntsville Texas


A retirement community campus Located in Huntsville, TX.
Beacon Hill - Greenbrier Development

Beacon Hill At Eastgate

Located in the tree-lined Eastgate neighborhood of Grand Rapids, MI.
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Contact Us

Learn more about the Greenbrier advantage.

Greenbrier Development, LLC
3232 McKinney Ave, Suite 1160, Dallas, TX 75204
Tel:      214-979-2700
Fax:     214-979-2710

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