Rediscovering value

Repositioning provides you with an excellent opportunity to rediscover the value in your senior living community.

Before anything happens, however, Greenbrier believes the first step in any repositioning process is to evaluate the current position of the existing facility. Based on this evaluation, you may need to add or strengthen components of their community. While some cases may only require simple changes and renovations, others may require a complete tear down and new construction effort.

Part of the modern outlook of CCRC’s is the prime importance of a residential feel. Your facility may require only cosmetic alterations. However, your facility may require much broader changes in order to eliminate the institutional environment that has evolved over the years.

This repositioning process affects your senior living community as well as the community surrounding your facility. Strong leadership is needed to communicate the proposed design to neighbors and facilitate healthy conversations regarding the plan for the future. While spirited dialogues can occur, we must stay focused and work to keep all parties satisfied with the design solution. As the design moves forward to the construction phases, the well being of the residents is of the utmost importance. Minimal disruption to their daily lives must be achieved.

Greenbrier’s goal is to guide everyone in the transition phases of the project, to get everything and everyone back to normal as efficiently and effectively as possible once the new space is complete.

  • Assess existing infrastructure, facilities and services
  • Conduct market and feasibility study
  • Coordinate and manage the repositioning or conversion process

Strategic Planning

Strategic Planning for Senior Living Communities - Greenbrier Development Greenbrier works with your team to identify the goals and strategies that are consistent with your mission and vision.
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Sample image Greenbrier’s team of trusted advisors work with you to plan and develop a market-driven community that achieves your financial goals and vision, from initial planning through fill-up of the community.
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Sample image Renovating a dated community? Greenbrier provides support and advice for difficult strategic decisions. Repositioning provides you with an excellent opportunity to rediscover the value in your senior living community.
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Endorsement from Larry Dahl - Greenbrier Development

Featured Communities

St. Johnland - Greenbrier Development

St. Johnland

A state-of-the-art CCRC Located in Kings Park, NY.
Sinai Residences - Greenbrier Development

Sinai Residences

A retirement community campus located in Boca Raton, FL.
Plantation Village - Greenbrier Development

Plantation Village

Located in a quiet, wooded setting near Wilmington, NC.
Searstone - Greenbrier Development


A vibrant new senior community Located in Cary, NC.
Mercy Retirement & Care Center

Mercy Retirement and Care Center

A retirement and care center Located in Oakland, CA.
TownCreek - Huntsville Texas


A retirement community campus Located in Huntsville, TX.
Beacon Hill - Greenbrier Development

Beacon Hill At Eastgate

Located in the tree-lined Eastgate neighborhood of Grand Rapids, MI.
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Learn more about the Greenbrier advantage.

Greenbrier Development, LLC
3232 McKinney Ave, Suite 1160, Dallas, TX 75204
Tel:      214-979-2700
Fax:     214-979-2710

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